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 Hotel companies have many important issues to consider in an effort to make their property a successful accommodation. A crucial part of running any top residence is to get as many bookings as possible to build up a database of guests. There are two main ways that hotels can attract guests, which is through an Online Travel Agency (OTA) or by direct bookings on the website. The aim should be to have a greater amount of direct bookings, as firms have to pay a commission every time a customer books through an OTA. Something hotels should consider doing is having a book direct campaign encouraging tourists to reserve online.

Guests booking through a website provide many benefits for hotels, so promoting this is a crucial part of any hotel revenue management plan. A customer reserving a room online must be encouraged to become part of a loyalty scheme that allows them to receive regular rewards. This enhances the guest experience and encourages travellers to want to book on the hotel’s website again in the future. The aim for hotel companies is to offer the message that their accommodation provides the best room rates compared to rival firms in the area.  

A successful digital hotel marketing strategy will include the idea that once a firm has the contact details of a customer, they should offer them special deals and tailored packages. The traveller should feel special as this will encourage them to return to the website to book a room in the future. It is obviously crucial to have great links with OTAs especially if a hotel firm has just opened to the public, but it is also vital to build a brilliant web presence to attract customers. Tourists just want to be given a reason as to why they must book on the website.

Hotel companies can encourage direct hotel booking by including messages on their social media feeds, through email marketing and their company app. The goal is to provide details about the company to increase brand loyalty, so when a customer decides to reserve a room they instantly think of the hotel. An important way of raising direct bookings is to ensure the website is visually stunning, but also quick to navigate. Booking buttons should be easily found on the web page and hotel room descriptions must be interesting and relevant. Firms must get customers on their websites, and ensure they have a positive experience there.

Businesses searching for a firm to aid them with revenue management must turn to the UK-based company of Digital Hotelier that will help them reach their goals. They will generate the best web design allowing their clients to happily reap the rewards. The excellent team of consultants at this firm will help drive bookings up through a bespoke website. They will work closely with clients to find out what makes the firm tick and list the best unique selling points. Weaving brand identity throughout the site is crucial so companies can be assured this will happen. This digital marketing agency is the right option for hotel firms to achieve success.